Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The ‘halo effect’ refers to the error of evaluating a person based solely on one strength. This mistake arises from our human tendency to see only what we want to see and to know only what we wish to know. People often regret choosing a smart but uncommitted individual once they realize they were attracted to that person’s intelligence after bringing them onto the team, ultimately leading to the wrong choice. This is an easy mistake to make, especially when the chosen person’s ability is particularly remarkable. When erroneous human resource decisions occur, businesses can fail. - Joseph’s “just my thoughts”