Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Contradictions and Possibilities: As long as ‘spear’ and ‘shield’ exist simultaneously in this world, contradictions will inevitably occur. Contradictions are not problems to be eliminated entirely but rather things to be utilized and adapted. A contradiction is merely a logical confusion, not a flaw. The key feature of contradiction is that it exposes possibilities and opportunities, as long as it is not limited by logic. In other words, a contradiction is simply a state, not a final conclusion or decision. During a contradiction, the direction in which it progresses presents an opportunity to discover new possibilities or opportunities. When facing a contradiction, it’s important to carefully analyze why this state has been reached. - Joseph’s “just my thoughts”