Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Price and value are different things. Value is relative and subjective, but price makes those numbers tangible and helps us empathize with others. The result of that empathy is a deal, an exchange. Only when value is assetized does wealth arise. The way to assetize values is to price them. In other words, pricing is the process of valuing assets. Determining whether the value assigned to an asset is appropriate is called investment. From an investor’s point of view, investment begins by questioning the objective price of an asset. Consumption is the exchange of goods and services at a price agreed upon by all parties. Consumption and investment are two distinct concepts. - Joseph’s “just my thoughts”