Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Traditional education taught that human economic development progressed from hunting to stock farming and then to agriculture . However, the only real difference is that stock farming is an economic method of obtaining food by domesticating livestock , while agriculture involves domesticating plants. Therefore, this three-stage development theory is no longer accepted. Instead, the development of human civilization can be seen in the evolution of transportation . To understand the nature of how the world changes, we should observe the development of transportation. The increasing speed of movement is the main evidence that society is changing rapidly. - Joseph’s “just my thoughts”