When we exchange what we need, we use money as a medium instead of trading ‘goods for goods.’ In this context, money acts as a means of exchange. When we exchange what we need, we also build wealth by passing on added value to each other. In other words, money functions as both a medium of exchange and a measure of value, as well as a tool for accumulating wealth. But isn’t this a bit strange? Although exchange value comes from goods and surplus is generated from this exchange value, the object used to measure and accumulate wealth is money, not goods. This is because money alone has the privilege called ‘compulsory circulation power.’ In other words, even if value is created, added value cannot be realized unless it’s exchanged. The ability to enable such exchanges is what we call ‘compulsory circulation power.’ - Joseph’s “just my thoughts”
If you eat food solely for nutrition , there’s no need to cook it elaborately; just choose a nutritional supplement . However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee , wine , and perfume , both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”