What if you could fulfill your transaction benefits (considerations) in various ways, including fiat money? Have you ever wondered what the consequences for your business would be if you could fulfill your benefits in ways other than cash? For instance, let’s say you are a shoe manufacturer. To make shoes, you must purchase raw materials like leather and process them into finished products known as shoes. At this time, if you can pay for raw materials with the finished shoes you made instead of fiat currency, you wouldn’t need to take out a loan with interest from the bank. However, the world’s economic system has limited the standard of value exchange to ‘cash,’ commonly referred to as fiat money. We need to understand precisely why banking is so important to entrepreneurs. This is one of the reasons the industry does not surpass finance. After all, money is among the goods whose value is determined by supply and demand. - Joseph’s “just my thoughts”
Media shapes a “perceived space,” which exists not in the physical realm but within our imagination. Businesses that once thrived on in-person gatherings will need to adapt their perception of space to survive in the future. Traditionally, aggregation has served as a primary profit model. However, even in a distributed setting, if a cognitive connection can be established, a cognitive space emerges. While aggregation and variance are tied to physical realities, these distinctions lose relevance in cognitive terms. For instance, cafés inside train stations hold economic value due to the relatively short travel distance compared to those outside. Yet, a café just outside the station, equipped with an LED display providing boarding information, effectively extends the perceived economic value of the train station space. Instagram exemplifies this concept; to reiterate, media creates a perceived space. - Joseph’s “just my thoughts”