Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Media shapes a “perceived space,” which exists not in the physical realm but within our imagination. Businesses that once thrived on in-person gatherings will need to adapt their perception of space to survive in the future. Traditionally, aggregation has served as a primary profit model. However, even in a distributed setting, if a cognitive connection can be established, a cognitive space emerges. While aggregation and variance are tied to physical realities, these distinctions lose relevance in cognitive terms. For instance, cafés inside train stations hold economic value due to the relatively short travel distance compared to those outside. Yet, a café just outside the station, equipped with an LED display providing boarding information, effectively extends the perceived economic value of the train station space. Instagram exemplifies this concept; to reiterate, media creates a perceived space. - Joseph’s “just my thoughts”