Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
‘Writing’ is the best way to study. Reading, listening, and speaking are also excellent methods, but ‘writing’ represents a different dimension. When you feel uneasy while writing, you are producing content that diverges from your initial problem awareness. You are developing a theory by not identifying the underlying framework of your thoughts, or perhaps the case is not suitable, or the initial problem awareness itself is flawed. Writing reveals what I do not understand, helping you discover and learn more. Consistently doing this each day leads to significant progress. Write at least a few lines every day. - Joseph’s “just my thoughts”