The physical value of a book is a measurable cost of paper, printing, and labor charges, but estimating the value of the book’s contents is difficult. Most intangible values are similarly challenging to assess. We purchase the intangible value of a book at its physical price. When revenues are generated, the added value produced can be realized. These revenues arise solely from sales, which are based on price, not value. In essence, there is always an imbalance between price and value, and this imbalance determines whether one is wealthy or poor. Management is the act that shifts this imbalance in my favor. - Joseph’s “just my thoughts”
The only things that have adapted to the market are “products or services.” Any product or service on the market undergoes an adaptation process involving customers and distributors. Not adapting to the market is merely an idea. Adaptation is great, not brilliant ideas. Anything that attempts to distribute something to the market survives only when it has been adapted successfully. Adaptation involves adjusting, improving, deleting, and organizing. - Joseph’s “just my thoughts”