Israeli Kindergarten. Dual-income couples often arrived late to pick up their children. As a result, the kindergarten implemented a rule that parents would face a fine if they were late; however, even though this introduced a penalty system, it also led to more delays in pickup times. By replacing feelings of guilt with money, paying a fee for being late became the new norm. After recognizing the mistake and removing the fine system, what happened? More parents started arriving late. When money becomes involved, the exchange of value fundamentally changes the nature of the relationship. And once that change occurs, it doesn’t revert. - Joseph’s “just my thoughts”
Individuals believe that “information” translates to money in the online world, but “attention” actually leads to significant financial gains. Without capturing people’s attention, online information is merely useful but may struggle to generate revenue. Attention operates under a system where the winner takes all (a principle where 80% of results are dominated by 20% of players). Even so, winning once does not guarantee lasting benefits, and to sustain that monopoly, attention must be tied to reputation, as well as good fame. However, attention is a limited resource. It is like a mother who cannot give equal attention to all her children, even if she loves them equally. Thus, choice and focus enhance attention. It’s not information; it’s attention. - Joseph’s “just my thoughts”