There are two primary approaches to creating something: bottom-up design and top-down design . Top-down design is often seen in architecture. People do not build bricks randomly; instead, they follow the design drawings created by the architect. This method executes a plan that has already been established. When asked why something is built in a certain way, the answer is usually that the blueprint dictates its design. Conversely, bottom-up design does not start with a fixed goal, but rather involves setting and implementing small, actionable rules. For example, termite nests follow this approach. Small termites have a simple rule: to pile up soil. They do this without knowing the reason, but over time, the finished structure is remarkable and sophisticated. The appearance of the Sagrada Familia church , designed by Antoni Gaudà and still under construction, closely resembles a termite nest, differing only in size. Setting goals and planning is one way to create, but actual achievem...
Individuals believe that “information” translates to money in the online world, but “attention” actually leads to significant financial gains. Without capturing people’s attention, online information is merely useful but may struggle to generate revenue. Attention operates under a system where the winner takes all (a principle where 80% of results are dominated by 20% of players). Even so, winning once does not guarantee lasting benefits, and to sustain that monopoly, attention must be tied to reputation, as well as good fame. However, attention is a limited resource. It is like a mother who cannot give equal attention to all her children, even if she loves them equally. Thus, choice and focus enhance attention. It’s not information; it’s attention. - Joseph’s “just my thoughts”