Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
There are two types of businesses in this world when approached through the value of time and divided by the kinds of business: a business that requires discounting future value and a business that needs a surcharge. The bundle discount is a “future value discount business,” while the loan business is a “future value premium business.” Currently, it is unnecessary, but a bundle of sales is a business that offers customers incentives called “discounts” when they buy what they want in advance. The principal is not returned now in the loan business but must be returned in the future, providing the present incentive as a “delay repayment” in advance. Future discounts and surcharges can exist simultaneously in a business or a product; some enterprises will be ruined by mixing them if they change positions. - Joseph’s “just my thoughts”