Universality: Exclusivity alone does not create value because value is not automatically generated by monopolizing something that isn’t worthwhile. For a monopoly to effectively build value, the monopoly object must be scarce and in limited supply. Conversely, universality also creates value. Scarcity relates to the concept of universality as a correspondence, and the value of universality is also affected by the limitations imposed by scarcity. Nothing has absolute value; all values are merely relative. - Joseph’s “just my thoughts”
The 'Bregenz Festival' opens every summer season in Bregenz, Austria. Although a population of 20,000 this is a small town, 250,000 visitors come here for a month, and the economic effect is perhaps 150 million euros. The site of this festival combines a stunning landscape surrounded by the 3rd largest lake in Europe 'Bodensee' and the Alps with cultural goods such as an opera and exhibitions. The best part is the floating opera stage set up on the lake. The annual opera stage stirs curiosity all over Austria. There are many reasons to go to Bregenz only to see the stage. The opera stage, which changes every year and is built on a beautiful lake, is the only one in the world. Whether it is tourism or business, there must be a reason, "Why come here, or why do business with you." - Joseph's "just my thoughts"