Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Leaders delegate, while bosses manage. Organizations that have numerous meetings and extensive reporting are led by bosses, not leaders. Another factor contributing to this phenomenon is that the work being performed is viewed not as a product but as a project. Product work emphasizes customer experience, whereas project work relates to compliance deadlines. Consequently, project work involves many meetings and reporting. Dysfunctional organizations are characterized by excessive meetings, while successful organizations prioritize conversations over meetings. - Joseph’s “just my thoughts”