Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
I believe Maslow’s “Theory of Needs” is a brilliant concept. Humans exhibit different behaviors based on their needs, prioritize satisfaction, and seek fulfillment at higher levels. This theory can also explain why artists often struggle financially. While art is not a necessity for daily life, it is an essential component of a fulfilling existence. However, it holds a high position in the hierarchy of needs, resulting in a small number of very famous artists accumulating substantial wealth within the art market. By analyzing people’s actions based on their needs, one can roughly predict the marketability and sustainability of their professions. - Joseph’s “just my thoughts”