Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In Japanese cuisine, sushi omakase is an approach where patrons rely on the chef’s curated menu and follow the sequence of courses without making personal selections. Since diners don’t choose their dishes, the chef must ensure that the flavors and quality of the ingredients are top-notch. A failure to meet diners’ expectations can spoil the experience of a wonderful meal. This process hinges on the chef’s confidence and the patrons’ trust. While the chef’s skills are crucial, they must also consider the diners’ eating habits, including their pace and frequency of intake, to create a pleasurable dining experience. Ultimately, successful commerce rests on mutual satisfaction, but it can only thrive if the recipients are truly content. - Joseph’s “just my thoughts”