The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Since 2008, the US CDC has published annual flu reports aimed at preventing the spread of influenza nationwide. Researchers took two weeks to compile data on each flu outbreak by calculating the number of cases and generating a report. Meanwhile, the flu had already spread across the country. Google addressed this issue by analyzing search query statistics. However, an error emerged in 2013 when the flu vaccine became scarce, prompting the media to publish numerous flu-related articles that further distorted the situation by conflating the search terms for flu patients. In other words, accurate data analysis depends on the ability to interpret quality, untainted data and its context. - Joseph’s “just my thoughts”