Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Individuals believe that “information” translates to money in the online world, but “attention” actually leads to significant financial gains. Without capturing people’s attention, online information is merely useful but may struggle to generate revenue. Attention operates under a system where the winner takes all (a principle where 80% of results are dominated by 20% of players). Even so, winning once does not guarantee lasting benefits, and to sustain that monopoly, attention must be tied to reputation, as well as good fame. However, attention is a limited resource. It is like a mother who cannot give equal attention to all her children, even if she loves them equally. Thus, choice and focus enhance attention. It’s not information; it’s attention. - Joseph’s “just my thoughts”