I advised a CEO to read books regularly. But he said he didn’t even have time for reading because of his business. I didn’t tell him to read a lot; I only suggested that he do it on a regular basis. It’s not easy to start with a large amount, but it’s easy to give up or refuse to continue. Still, doing a small amount consistently is also difficult, but the goal is to build a habit. Reading is an extension of management activities that managers must do, not because they have time to spare, but because neglecting it can harm management by limiting their knowledge of the world and others’ experiences. Of course, reading doesn’t guarantee success or prevent failure. However, there’s no doubt that it’s the most fundamental activity that can help individuals grow and organizations thrive through the knowledge and experience gained from reading. A fool fills 100% of his life experience. A wise man fills it with 1% inspiration, 29% reading, and 70% implementation. - Joseph’s “just my thoughts”
In this era, the credibility of the messenger is more important than the content of the marketing message . This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public . Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”