What is the difference between an owner who believes that the company should never close in any situation and an owner who believes that our company can shut its doors at any time? Certainly, there are many differences. Fear stems from something that has yet to occur. The awareness sense to which work has yet to happen is a crucial perspective because it profoundly affects business philosophy. The crisis was tied to the range of fear. - Joseph’s “just my thoughts”
Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”