Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
If the means of value exchange is recognized only in the fiat currency issued by the government, the accumulation of wealth that has taken place can only be expressed in terms of value versus fiat currency. Due to the limited quantity of money, if I make money, someone will lose it. In other words, my profit is someone’s loss. Of course, the opposite is also true. Therefore, it is said that currency possesses the property of ‘goods’ whose value changes according to market functions. So, is there a structure where everyone can gain profits, rather than a game where someone loses while someone else earns? This essence will not change, but the methods by which productivity grows and the ability to create added value will improve, creating the best win-win system in the current scenario. If we must share a pizza, making a larger pizza itself is akin to making everyone happier than before. - Joseph’s “just my thoughts”