Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Growth and development stem not from accumulating achievements but from various forms of “exchange.” This means that they arise from the value I contribute in relation to the value of something else. This idea applies universally across all communities where people gather, whether in families, companies, or churches, and this exchange can be understood as “sacrifice.” Often, we sacrifice some internal members for the benefit of the group or employees for the satisfaction of external customers. The nature and reasons behind the sacrifice determine the organization’s morality, while the intentions and outcomes of the sacrifice demonstrate its ethical standing. Thus, the phrase “good influence” poses social risks; this is because a sacrificial mechanism exists in our world, allowing for value exchanges that may not necessarily be positive. - Joseph’s “just my thoughts”