Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
There is something that does not change even in the changing situation. For example, even if an autonomous vehicle comes out, the transport property of “the machine that moves the space” does not change. In other words, there is a reason for existence that DOES NOT CHANGE as time passes and the situation changes in some work or object. This is called “essence”. Any improvement, development, or attempt to violate this “essence” must fail. Of course, there are times when it succeeds. But that already was not the essence. - Joseph’s “just my thoughts”