An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Business isn’t about making an idea come true; it’s about validating it. No ideas or plans are perfect from the beginning. The market’s reaction develops and refines the idea over time. Many individuals mistakenly believe that a business idea will be perfect if they tinker with it repeatedly or that this will enhance their chances of success through their efforts. We may not know ourselves well, but how should we know our business intimately? Don’t gamble; try, correct, and adapt quickly. A business doesn’t start with knowledge; rather, knowledge is gained through starting. So, begin by breaking it down into smaller parts from the outset. - Joseph’s “just my thoughts”