Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
A newborn baby instinctively sucks its mother’s milk for survival, regardless of whether it learns this behavior. Chewing is also instinctual. The product that aligns with this chewing instinct is “gum.” While it involves chewing, it doesn’t equate to eating. Producing gum is a simple way to generate profit, given its common and low-cost nature. Therefore, the price of gum reflects the cost of chewing, differing from the prices of drinks and food. Since these items are consumed together, they exist in separate markets. The defining factor that separates these markets is “price.” Even if the products are similar, they operate within entirely different markets. - Joseph’s “just my thoughts”