Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Even though a country's total population is decreasing, the economic situation could be improved by increasing the total economic activity of the remaining population after the decrease. Of course, there is a statistical population threshold below which this effect occurs. Nevertheless, this effect would not work in the case of a force majeure, such as a natural disaster or the outbreak of war, however, this assumption would be valid because a rapid population decline is a highly exceptional event that would not normally occur. Therefore, an increase in the economic activity of this population should be required during an economic recession. Applying this perspective, for building a solid relationship with your followers on Instagram, the number of followers is less important than the activity between them and you. This is called the "Engagement Rate (ER)". - Joseph’s “just my thoughts”