Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In the Old Testament, the books of “Esther” and “Ruth” are the only ones that express God’s glory without directly revealing His word and existence to humanity. Esther exemplifies how justice was established against evil, ensuring the survival of the nation even without a direct expression of God. The justice that prevented evil was a public achievement, while national survival was a more self-centered success. Although God’s presence is never overtly revealed, it is a remarkable event that balances public and private spheres. I believe Christian companies should reflect this. Even without explicit exposure to God, it is essential to adhere to laws and common sense necessary for achieving a balanced personal selfishness in maintaining a livelihood. When this balance is struck, Christian companies can reveal God to the world through indirect means rather than through direct revelation. This doesn’t occur simply because you worship at the company chapel. Instead, by not being overt but b...