Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
The physical value of a book is a measurable cost of paper, printing, and labor charges , but estimating the value of the book’s contents is difficult. Most intangible values are similarly challenging to assess. We purchase the intangible value of a book at its physical price. When revenues are generated, the added value produced can be realized. These revenues arise solely from sales, which are based on price, not value. In essence, there is always an imbalance between price and value , and this imbalance determines whether one is wealthy or poor. Management is the act that shifts this imbalance in my favor. - Joseph’s “just my thoughts”