Core Values and Efficiency: Talented people often face financial struggles. If you live alone, being talented can be a significant advantage in terms of survival. However, in the real world, you usually live with others; therefore, it’s more effective to focus on your core values. In other words, investing time in things outside your core values is a waste. Even if you’re better at something than others, you’re more likely to succeed by ignoring it and focusing on your main strengths because time is limited. For example, being skilled at investing and introducing investors to other companies are two different tasks. To prioritize your core values, you need to clearly define your identity and confidently reject offers that do not align with them. There’s an apparent reason why we often hesitate to act, even when we are skilled at what we do. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...