Market and Salability: The value of a commodity cannot outperform the market. For example, no matter how high a stock’s price may be, it will eventually converge to the overall stock market index. After creating an ETF, which is a financial product that tracks the stock market or a specific industry’s stock index, the ETF was introduced into the stock market, and this is a fact that humanity has only recently recognized. The fact that individual stock prices cannot outperform the stock market. It’s a market adaptation, not market research. Market research is not conducted to beat the market, but to adapt to it properly. It’s about understanding your products or services to adapt to the current market rather than solely focusing on product or service quality. If you align with the market rather than oppose it, you will ultimately achieve success. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second. - Josep...