Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Interpreting or translating foreign languages, social phenomena, and new knowledge to explain and inform the public represents a position of power. Interpreters and communicators draw public attention and share information, generating power through public acceptance. Trust is the essence of power. Power is not merely about the strength of force but rather the direction and purpose behind its use. The more intelligent and educated you are, the greater your responsibility in wielding power. It is a misfortune for society as a whole if power remains untapped or is misused. - Joseph’s “just my thoughts”