The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Humans understand the notion of “expectation time.” It’s crucial to confront the issue that is tacitly accepted. This tacit acceptance becomes problematic regardless of whether the “expectation time” is brief or lengthy. For instance, if a meal takes five hours, something must be amiss. Conversely, if a haircut lasts just one minute, people might suspect dishonesty. Effective communication hinges on precise expression, but it is equally essential to manage expectation time appropriately. - Joseph’s “just my thoughts”