Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
In philosophy, the term ‘concept’ denotes an idea formed by extracting and synthesizing common elements from an object or phenomenon. If you lack strength, it’s better to focus; however, if you don’t understand the concept, you can’t. Without knowledge of the concept, you remain unaware of the boundaries and classifications, making it difficult to discard what’s useless or select what you genuinely need. Understanding the core idea means grasping a concept that remains constant even when circumstances and environments shift. - Joseph’s “just my thoughts”