Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In philosophy, the term ‘concept’ denotes an idea formed by extracting and synthesizing common elements from an object or phenomenon. If you lack strength, it’s better to focus; however, if you don’t understand the concept, you can’t. Without knowledge of the concept, you remain unaware of the boundaries and classifications, making it difficult to discard what’s useless or select what you genuinely need. Understanding the core idea means grasping a concept that remains constant even when circumstances and environments shift. - Joseph’s “just my thoughts”