Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”
Toms Shoes is synonymous with justification marketing through charity. People first praised the idea that if you buy one pair of shoes, you donate another pair to developing countries for free. However, soon after, the donation was criticized by findings from an NGO that indicated it took away jobs for youth in the area. Toms Shoes eventually faced a bankruptcy crisis and decided to hand over management to its creditors. Are there any “good things” in the world? In this hyper-connected society that humanity has never experienced, it is difficult to prevent the deterioration of good intentions or control their effects as intended. Therefore, we must not forget that even if there is something good, it is never something to be proud of. - Joseph’s “just my thoughts”