If God granted me only one ability to become wealthy, I would not hesitate to ask for the skill of ‘storytelling.’ ‘Storytelling’ is the ability to choose how to interpret the same phenomenon or fact and how to communicate the message I want to convey persuasively. Ultimately, the world takes sides and gains support through the interpretation and explanation of stories. Gaining attention and support from people is the foundation for achieving a lot from nothing. In a time when there was no modern media, the most popular people were grandmothers and grandfathers who could tell entertaining oral stories every night before bed. - Joseph’s “just my thoughts”
Toms Shoes is synonymous with justification marketing through charity. People first praised the idea that if you buy one pair of shoes, you donate another pair to developing countries for free. However, soon after, the donation was criticized by findings from an NGO that indicated it took away jobs for youth in the area. Toms Shoes eventually faced a bankruptcy crisis and decided to hand over management to its creditors. Are there any “good things” in the world? In this hyper-connected society that humanity has never experienced, it is difficult to prevent the deterioration of good intentions or control their effects as intended. Therefore, we must not forget that even if there is something good, it is never something to be proud of. - Joseph’s “just my thoughts”