Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In the 2009 Korean film ‘Castaway on the Moon,’ a character states, “Desire makes humans smarter.” This reflects the protagonist’s ingenuity in creating useful tools from discarded items to survive on a deserted island. While knowledge enhances human understanding, it is desire that turns that knowledge into practical applications. Maslow was among the first to focus on this concept of desire in social science research. Understanding and addressing desires essentially means understanding humanity. - Joseph’s “just my thoughts”