Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
The key concept in creating wealth is the accumulation of assets. "Asset" means all the resources, that can be used for production activities. If assets don't increase, it's not a business. To create value, you have to produce something. The labor, materials, and facilities for production all come from assets. Insufficient assets are borrowed from others, it is called debt. The value added belongs back to the asset. Assets are a source of wealth and a measure of wealth. - Joseph’s “just my thoughts”