Life is a journey to find intersections. It’s about discovering commonalities between two different attributes: what I want to do and what I am good at, what I recognize and what others recognize, and what I have to do and what I want to do. Knowing your identity well increases your chances of success. However, many people focus only on what they want to do. This mindset can weaken the connection between me and others. We live each alone in this world, but not completely alone. - Joseph’s “just my thoughts”
In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth. - Joseph’s “just my thoughts”