The relativity of values causes us to use money irrationally. I go to the supermarket to buy a $15 pen, and the clerk smiles and says, “You can buy this pen for $7 if you walk 5 minutes from here.” Then, most people walk five minutes and buy a $15 pen for $7. But if you want to buy a $1,000 jacket and the clerk smiles and says, “You can get a $992 jacket in five minutes from here,” most people simply buy the $1,000 jacket. Reasonably, walking for 5 minutes equals the effort, and the profit of $8 is the same. However, people might go to a store that sells pens cheaper, but not for the jacket, because the discount rate is too low. In other words, the relativity of comparing values makes us act irrationally. The pen’s discount rate is 55%, and the jacket’s is only 0.8%. Yet, the total amount is the same for all $8, and the effort to gain that profit is identical. Attitudes and misconceptions about consumption influence how we build wealth. - Joseph’s “just my thoughts”
Other people’s brains exist within our own. The ability to replicate others’ brains is one of the most crucial functions of our brains. We copy other people’s brains into our own to better understand them. In fact, our brains operate through this mechanism. The more diverse people’s brains we replicate, the less we suffer from communication issues . Our brains act like mirrors , reflecting others. When another person’s brain is mirrored in mine, it triggers empathy , and when that stimulus produces a hormone, our bodies respond accordingly. Since this response is communicated back to the brain, we mistakenly believe we are experiencing emotions in our bodies. What you represent in my brain is the emotion. - Joseph’s “just my thoughts”