Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Genghis Khan, emperor of the Mongol Empire, had a remarkable subordinate general named Yesun Bei. Although Yesun Bei was an extraordinary warrior, Genghis Khan refrained from giving him military authority to command. This decision stemmed from Yesun Bei’s belief that others were similar to him; he became frustrated when they couldn’t perform as well as he could. Without empathy, individuals cannot show respect, and without respect, people do not follow their superiors. - Joseph’s “just my thoughts”