Storytelling is the foundation and framework of communication. It’s essential to convey values in an easy, engaging, and emotional way. The world is filled with stories, many of which are reborn with different values depending on how they are processed. Investment, management, and love are all forms of storytelling. This world craves stories. Myths in ancient times, religion in the Middle Ages, and media today all process and share stories. Entrepreneurs are storytellers. However, most people in business tend to overlook telling stories and only focus on presenting products and services. No product or service enters the world without a story. - Joseph’s “just my thoughts”
What someone can share with others is referred to as a “non-rival asset,” whereas the counterpart is termed a “rival asset.” Intangible assets, such as brands and intellectual property rights, fall under the category of non-rival assets. In contrast, tangible assets that physically exist, like buildings and goods, are classified as rival assets. Non-rival assets can theoretically be utilized by numerous individuals simultaneously, and their depreciation is nearly nonexistent even when an original copy exists. Thus, the scale and speed of wealth creation differ from that of an economy focused on existing tangible assets. In Apple, the personality assets of founder Steve Jobs are considered non-rival assets, while the productivity aspect, traditionally seen as a rival asset, has been managed through outsourcing. If Apple focuses solely on non-rival assets, managing the rest becomes straightforward, as they understand the sources of high-added value. - Joseph’s “just my thoughts”