Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
In business, a “transaction” is essential. This transaction focuses on addressing human needs. To fulfill these needs, one must choose methods that align with one’s moral values while also recognizing the limitations in addressing them. Therefore, businesses should satisfy these needs within the bounds of morality. - Joseph’s “just my thoughts”