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Just my thoughts #0626

One of the key principles of money is ‘opportunity cost.’ It means that when I buy something, I have to give up something else in return. We think we buy because we need something, but we often forget that we could buy something else instead. We rarely consider ‘opportunity cost’ when making a purchase. We do not compare other values against our needs. Buying something means giving up something else, but we often don’t realize it. When we spend money, we should also consider the ‘opportunity cost’; yet, in reality, we aren’t trained to do so. By making a purchase, we bypass the value comparison that may not offer any additional benefits. Maybe it’s because we lack knowledge, or perhaps the idea isn’t appealing. - Joseph’s “just my thoughts”

Just my thoughts #0424

Solomon’s wisdom, demonstrated when he ruled by proposing to divide a living infant with a sword in order to reveal the baby’s true mother and a false one, was notable because nothing truly happened when he suggested dividing the infant. The application of wisdom out of context in this scenario renders wisdom tragic. The difference between a wise man and an evil man can often come down to a piece of paper. Had the real mother’s reaction to Solomon’s judgment been ignored and executed immediately, history might have depicted Solomon as the most evil tyrant in the world. We would easily forget the distinction represented by that piece of paper. Wisdom is the intuition that accurately perceives the unseen context in a given situation. - Joseph’s “just my thoughts”

Just my thoughts #0064

Umbilicaria esculenta is a kind of mushroom. To pick this mushroom up, a picker must climb a high mountain and approach a dangerous cliff because this mushroom is growing up between rocks. Therefore, umbilicaria esculenta is more expensive than other kinds. One day, the TV show "Korean's Dinner Table" on KBS 1TV showed an episode about the mushroom picker and his old mother. "Don't sell this mushroom at a high price." said the mother, because this would be sold at a higher price, many pickers would die from over-picking even dangerous situations. We should deeply consider what is the mission of our businesses. - Joseph’s “just my thoughts”