Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
There are markets where demand generates supply, while there are markets where supply must generate demand. Las Vegas, a city in the middle of the desert, is a business structure that creates demand from supply. Supplying gambling rooms simultaneously generates the operating income of the gambling room and profits from hotels, transportation, restaurants, and shopping. In a poor business environment, you need to review the essence of your business. If you try without structural change, you will likely tire, and it isn’t easy to expect improvement. - Joseph’s “just my thoughts”