Structure and Attributes : Some companies fail even though their goods and services are of good quality. A strong business model attracts customers as its popularity grows. For example, online gaming is popular until the size of the customer base becomes too large, causing problems. Conversely, a fitness club might become an issue as it expands beyond an appropriate level, resulting in a sudden increase in customers. High quality alone does not guarantee success. The main goal of a business is to increase profits through sales, and good quality and service are essential for this. Yet, some companies and brands lack these basics. Some CEOs complain about a lack of profit despite having these essentials. In any business, structure and attributes are most important. No matter how much you work, if the structure is wrong, your business can still fail, regardless of how many customers you have. Many entrepreneurs do not realize the risks of ignoring this core truth. - Joseph’s “just m...
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”