Volatility: Expectation and despair arise from our reactions to change; they stem from the common root. Some argue that despair comes from failed expectations, or that we expect because we despair; however, even fulfillment often disappoints. Both are responses to volatility—how we perceive shifts in circumstances. A positive (+) change is expectation; a negative (-) one is despair. Since volatility dominates our world and nothing is static, the magnitude of change matters more than permanence. Understanding volatility is crucial for navigating life successfully. - Joseph’s “just my thoughts”
The reason that unboxing videos are so popular on YouTube is that consumers trust them. Consumers trust them to be on the side of the buyer, not the seller. Unboxing storytelling starts with the box and shows the product after it has been unpacked. It is entirely from the buyer's point of view. Sellers, on the other hand, want to show the product first. In the online world, being on consumers' side is more trustworthy than being honest and accurate - but that doesn't mean it's less important. If you need to earn trust, you should prove that you're on the customers' side. - Joseph’s “just my thoughts”