Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
In mathematics , a state without contradictions is defined as ‘true,’ and in morality , it is called ‘good.’ However, in management and politics , contradiction is used by organizations and the public to control or to win or lose the hearts of people. In other words, contradiction is the criterion that defines the state in the conceptual world , but it is a tool that determines the state in the real world . Therefore, contradiction is a problem to be solved when defined as an idea, but when acted upon, it is the center of balance that sets the order between contradiction and truth and rebalances the relationship where more importance should be placed. Contradiction is a divine device that prevents human beings from being arrogant. - Joseph’s “just my thoughts”