Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Toms Shoes is synonymous with justification marketing through charity. People first praised the idea that if you buy one pair of shoes, you donate another pair to developing countries for free. However, soon after, the donation was criticized by findings from an NGO that indicated it took away jobs for youth in the area. Toms Shoes eventually faced a bankruptcy crisis and decided to hand over management to its creditors. Are there any “good things” in the world? In this hyper-connected society that humanity has never experienced, it is difficult to prevent the deterioration of good intentions or control their effects as intended. Therefore, we must not forget that even if there is something good, it is never something to be proud of. - Joseph’s “just my thoughts”