Joseph's "Just My Thoughts"

People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”

In a rapidly evolving technological market, companies thrive not by producing durable, long-lasting products but by continuously innovating new models. If car manufacturers create vehicles so robust that customers drive them for over 30 or 40 years, those companies risk failure. Therefore, product cycles are crucial in manufacturing: if they are too short, trust is lost; if they are too long, bankruptcy follows. Nevertheless, newcomers often aim to make them more robust. - Joseph’s “just my thoughts”

Offline retailers are going to be ruined. People assume the cause might be Internet commerce. But if you analyze the data, it doesn't make sense. In the U.S., online sales have grown more than 30-fold over the past two decades, but Internet shopping accounts for only 11% of total consumer sales. According to U.S. government statistics, Americans spend most of their income on SERVICES, NOT GOODS. This means they purchase a car rental service instead of possessing a car, a cloud service instead of having computer software and hard drives, and a fresh food delivery service every morning instead of buying the ingredients for food. It also means that people avoid buying manufactured or harvested goods, but want to buy the servitization goods in the categories of manufacturing and agriculture. This phenomenon is called " Servitization of Manufacturing". - Joseph’s “just my thoughts”