Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
It is said that men put their words in their hearts, and women put their hearts in their words. Men simply want to present the facts, while women seek empathy. Men speak to solve problems , but women talk to relieve their minds . Although the language used is the same, the grammar of the mind works is often different. Even if their expressions differ, both are necessary; because they are different, we don’t need to build walls. It’s hard, but accepting ‘difference’ opens up a new world. Therefore, the first step to happiness is communication. - Joseph’s “just my thoughts”