The ice does not sink; it floats on the water. Water and ice, which are the same substance in different states, can be regarded as fundamentally the same material; yet, they have entirely different effects in practical applications. Many things in the world are the same yet different. Just as a cat likes mice but doesn’t love them, likes and loves are distinct concepts. We often overlook that these subtle differences can lead to significant results. - Joseph’s “just my thoughts”
McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past. - Joseph’s “just my thoughts”