Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Every day, I examine the world map. When I zoom in, the map reveals a world I have yet to discover. There are countless unknown places on this planet that I have not experienced. By observing the geography, countries, and attractions, I can learn about history and broaden my perspective on the world. Looking at the map prompts me to reconsider space, time, and culture. For instance, in the Bering Strait, Big Diomede Island belongs to Russia, while Little Diomede Island is part of the United States, and the distance between them is only 3.7 kilometers. The International Date Line passes between these two islands. Even if we were to cross the distance by ship, it would take about 9 minutes at a speed of 15 knots. However, after those 9 minutes, we would find ourselves a full 21 hours behind. This situation illustrates that time is more of a human agreement than a mere physical measurement. Ultimately, learning and personal development are fueled by continuous questioning and doubt. ...