If God granted me only one ability to become wealthy, I would not hesitate to ask for the skill of ‘storytelling.’ ‘Storytelling’ is the ability to choose how to interpret the same phenomenon or fact and how to communicate the message I want to convey persuasively. Ultimately, the world takes sides and gains support through the interpretation and explanation of stories. Gaining attention and support from people is the foundation for achieving a lot from nothing. In a time when there was no modern media, the most popular people were grandmothers and grandfathers who could tell entertaining oral stories every night before bed. - Joseph’s “just my thoughts”
Can we sell pesticides to the Maasai? In Maasai culture, flies represent wealth. Ranching and livestock inherently attract flies. If someone arrives and removes the flies, there is no Maasai to welcome them. The focus of the business is not on selling products but on conveying “meanings.” - Joseph’s “just my thoughts”