Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Revealing all your attractiveness and skills at once is unwise. This principle is also relevant in business. In marketing, creating “waiting demand” can occur when a superior product model is announced in advance, pressuring customers to postpone their purchases. This phenomenon is known as the “Osborne Effect,” named after the Osborne Computer Company in England, which introduced an excessively innovative computer named Vixen and subsequently went bankrupt the following year because existing products could not be sold. Innovating and guiding your current customers is never a straightforward task. - Joseph’s “just my thoughts”