Joseph's "Just My Thoughts"

I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”

When we walk, our bodies follow an implicit exercise plan for that movement. This means that all the sensations experienced while walking, starting from the feeling in the soles of our feet, are pre-programmed into this walking plan. Consequently, the brain’s awareness does not expend energy tracking our movements. It operates as a very efficient system. If a sensory signal arises that deviates from this original plan, the brain quickly adjusts by updating the walking plan almost instantaneously. For instance, if you suddenly trip over a stone, this mechanism kicks in. Imagine the fatigue we would experience if our consciousness had to focus on regulating our motor skills with every single step! All of nature evolves toward greater efficiency.     - Joseph’s “just my thoughts”