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Just my thoughts #0672

Everything that is expressed and recorded externally, such as cell phones, computers, memos, books, and drawings, is an extension of the brain. Our brains aren’t just inside our bodies. This concept is important because extending the ego greatly influences how we see the world. We pay close attention to topics that involve us personally. Self-relevance is a key factor that drives our lives. Personal relationships and possessions get a lot of focus, while other areas seem less important. This is due to a feature of the human brain called ‘selective cognition.’ As civilization advanced, humans delegated parts of the brain’s functions to machines. It was inevitable to make good use of these tools. We should take an interest in the Homo Faber. - Joseph’s “just my thoughts”

Just my thoughts #0565

If you don’t know your identity , you also don’t recognize the power given to you, nor do you know when to use it. It is only because of who I am that I understand where I stand and what power I possess. Identity determines what I should do. If you don’t understand what to do, you don’t know when and what power to apply. Identity is not fixed; it develops or evolves according to circumstances and times. Therefore, identity is an attribute that one should constantly examine. - Joseph’s “just my thoughts”

Just my thoughts #0467

Imagination and creativity are different concepts. A dream of flying exemplifies imagination, whereas building an airplane to fly embodies creativity. The original driving force behind creativity is imagination, but creativity is trying to combine, connect, and try several elements in reality. If you try, you may feel frustrated, but the resilience to attempt again, even after failure, originates from your imagination. Together, these two concepts transform and evolve the world. - Joseph’s “just my thoughts”

Just my thoughts #0419

I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”

Just my thoughts #0232

When we walk, our bodies follow an implicit exercise plan for that movement. This means that all the sensations experienced while walking, starting from the feeling in the soles of our feet, are pre-programmed into this walking plan. Consequently, the brain’s awareness does not expend energy tracking our movements. It operates as a very efficient system. If a sensory signal arises that deviates from this original plan, the brain quickly adjusts by updating the walking plan almost instantaneously. For instance, if you suddenly trip over a stone, this mechanism kicks in. Imagine the fatigue we would experience if our consciousness had to focus on regulating our motor skills with every single step! All of nature evolves toward greater efficiency.     - Joseph’s “just my thoughts”