Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Before the high level of civilization, human life was tribal. However human beings were needed for the large-scale labor force for industrialization, so people were gathering in the cities for a living. That was the detribalization. These days when we are developed by social media, people are used to selectively make a relationship with those who have similar philosophies and preferences. Rather, the new media makes the retribalization in different meanings. Therefore, now human relationships are becoming more important the interests and preferences. When choosing to make a relationship, people gather according to their preferences. Communication is narrower and more easily ostracized. - Joseph’s “just my thoughts”